At 70% of their cost, an efficient and effective outsourced sales team got a pharmaceutical company off the ground.
Background
As per Indian laws, the Drug Price Control Order controls drug prices by using a market based pricing system. This put pressure on the profitability of pharmaceutical companies.
Challenges
Our clients were adversely affected by the pricing regulation leading to an unenviable business environment. They were compelled to explore sales models which are cost-effective, efficient, and effective.
Solution
- We provided an outsourced contractual sales staffing solution with a reduced cost of management and increased efficiency.
- Calibrated milestones and performance indicators.
- Conducted periodic training sessions.
- Agile team development with technology to track their movement, daily sales, and attendance.
- Organised rewards and recognition programmes.
- A dedicated team of experts took care of their compliance and government statutory obligations.
Results
- Sales operations were managed at 70% of the cost with increased efficiency.
- Annual employee turnover was brought down to less than 10%.
- Risks from labour laws were mitigated.
Manpower managed the same sales activities as the permanent promoter’s team for 70% of the cost.